The company is personified by the whimsical characters "Warp" and "Phil", which will be used in identity and marketing efforts.
While the fun approach of the Warp & Phil
characters may be somewhat offbeat, the focus of the venture is strictly business. The new company capitalizes on the principals' years of textile experience and a thorough understanding of the needs of the hospitality industry.
The company's decorative fabrics will be produced in wide widths for the seamless construction of bedding and drapery products. It will also offer complete bedding ensembles including duvet covers, bed scarves, bed skirts and pillow shams.
All of the company's weaving and manufacturing processes are North American based, ensuring outstanding turnaround and resource conservation in delivery. In addition, the company will be represented by a national sales force well-established in the hospitality industry.
For more information, contact Brian Coughlin at email@example.com