February 16, 2011, Yorba Linda, CA Textile industry veterans Brian Coughlin, David Balk and Anita DuCoffre have reunited to launch Warp & Phil, a new company in the hospitality industry offering creative textile solutions, responsive turnaround and unparalleled customer support.

The company, whose Warp & Phil name is derived from the warp and fill fibers of woven textiles, will provide fresh and innovative fabrics and finished bedding products. The first Warp & Phil fabric collection debuts the end of February, with a selection of 120 options.

According to company president, Brian Coughlin, the three principals had collaborated on many successful initiatives at Chicago-based Richmond Textiles from 1998 to 2002, but took separate career paths throughout the intervening years. "The great synergy of our team, together with a shared vision, proved to be the common 'thread' that drew us back together," said Coughlin.

It was the reuniting and weaving of their experiences together, along with their vast combined expertise in the textile industry, which provided the inspiration for the Warp & Phil name.

The company is personified by the whimsical characters "Warp" and "Phil", which will be used in identity and marketing efforts.

While the fun approach of the Warp & Phil characters may be somewhat offbeat, the focus of the venture is strictly business. The new company capitalizes on the principals' years of textile experience and a thorough understanding of the needs of the hospitality industry.

The company's decorative fabrics will be produced in wide widths for the seamless construction of bedding and drapery products. It will also offer complete bedding ensembles including duvet covers, bed scarves, bed skirts and pillow shams.

All of the company's weaving and manufacturing processes are North American based, ensuring outstanding turnaround and resource conservation in delivery. In addition, the company will be represented by a national sales force well-established in the hospitality industry.

For more information, contact Brian Coughlin at brian@warpandphil.com